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16 September 2010
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Top 10 tips to manage your personal online repuation – Part 1

1) SEO yourself?

if you Google your name what do you find at the moment? If you have no concept or understanding of SEO (Search engine optimisation) then a start would be to create a Google account and use Google reader to subscribe to feeds from from SEO blogs such as SEOmoz.org, and read Google’s starter guide on their webmaster central blog. Once you have an understanding of the basics of search engine marketing its time to start optimising for your own name and your online reputation management

2) Facebook and Twitter vanity URL’s

You may not have learnt the skills (yet don’t worry you will!) to create your own website so we will start with some quick wins. In the online world it used to be that when you went to search for your name at a domain name provider such as namecheap that someone would of already bought it. Now many so called squatters are buying up twitter and facebook names. Register your facebook name by going to http://www.facebook.com/username/ and remember that once you have changed this you will not be able to change it back.

3) Grab your domain name (with your name in)

For my personal blog I was lucky enough that the domain name was available. If your domain has been taken it is worth checking a few things. Is there an alternative domain name you could choose such as markcannblog.co.uk (this one hasn’t been taken yet, however I can’t buy all the mark cann domains out there!

4) Create a Personal Blog

I run my website using wordpress.org which is a flexible system that can installed on any SQL or PHP compatible server. Don’t worry you don’t need to be technical to understand what you’ll need to buy and go to wordpress for a list of compatible hosts. Once you’ve installed wordpress on your new server space then you can start blogging.

I’ve called it your personal blog as it relates to your interests, however it is not limited to what you’ve had for lunch or what the latest film you’ve seen is. The idea is not to get millions of subscribers but rather a 1000 true fans who will read your blog because you’re engaging them within a tight set of themes that are relevant to your interests, work or play. The theme of my website is based around self development, entrepreneurship, technology, online marketing, SEO, Social media marketing. As the blog develops I will more than likely decide on a tighter set of themes depending on what my users are enjoying and what I feel like writing about.

Don’t just see your blog as simply a sales or pr tool. Many people blog for money and this is perfectly fine if what they are blogging about happens to be relevant to what they’re advertising. Your blog can build up a history over time not just of your accomplishments but also your improvements.

5) SEO yourself

If you have started reading about SEO you will have picked up that linking keywords within the copy in your blog posts can help in optimising for that particular search term. If you look further up the page in “grab your domain name” I have linked mark cann to the home page. This can help you rank in the search engines for your name by linking back to the homepage.
Unless you share a name with someone famous or have a common name such as John Smith it should be relatively easy to rank in the search engines for your name after linking your name in several blog posts.
You will noticed some of the entries such as www.yournextmp.com ranks number one in Google. The authority of this website (and the position of authority of this person 🙂 makes it harder to rank above him. Once I build more back links for my website I hope to return to number one 🙂 The other tricky one is the Mark Cann from the ministry of defence. This entry used to be number 1 and now has been knocked down by me and the MP!

Mark Cann

Part 2 to follow and I’d love to hear your opinions or tips to add to above.

You can catch me here doing a talk on Wednesday 22nd for the Chartered Institute of Management in Mott Mcdonald Eastleigh. Presentation to shortly follow……

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